In addition to all the essentials of creating and maintaining web pages, we explain how to make search engines like Google and Bing aware of your new site. Equally important is achieving a prominent position in the search results. We explain such terms as Page Rank and Search Engine Optimisation (SEO).
Having your website appear on the first page of search results will invariably result in increased traffic to your site and help increase interest in the products or ideas you are promoting.
Our first step is explaining the type of analysis and assessment used by the search engines to determine which sites rank highest for a given set of search words.
Then, we discuss adjustments to your website that will help you move higher in search listings.
We explain the importance of each of the following, and the type of impact they have:
keywords
domain name
your page titles
keyword text in your navigation links
your page’s Meta description
incoming links from other websites
links to other websites (outgoing)
how often you refresh and update it
quality of content
In addition, you will learn about
the concept of Page Rank, and how to find out what yours is
the value in creating a Site Map
submitting your site to web directories
why it's useful to start a Blog or RSS feed
and if you are business oriented, we can tell you about advertising: Pay per click and Adwords
Numerous other design, editing and publishing subjects can be covered on request. For those who are interested, we can look at Photoshop, word processing, website design and more.
Please ask for more details or let us have your questions. Contact us using our enquiry form.
Lessons are available for anyone living or working in and around the towns of Amersham, Marlow, Princes Risborough and the local area of South Buckinghamshire.
See our other Web Design modules to learn about
Google Sites for free web hosting
Google Analytics and Webmaster Tools to manage and monitor the performance of your website.
What is SEO
Search engine optimisation (SEO) means improving the visibility of a website or a web page in search engines. The earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
A variety of methods can increase the prominence of a webpage, and these are discussed fully in our web development lessons, along with their relative effectiveness.
A key part of the strategy is to consider what actual search terms or keywords people type into search engines. Optimising a website may involve editing its content to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of inbound links from other websites is another SEO tactic.