- get your website seen and make sure people find you when they search

In addition to all the essentials of creating and maintaining web pages, we explain how to make search engines like Google and Bing aware of your new site. Equally important is achieving a prominent position in the search results. We explain such terms as Page Rank and Search Engine Optimisation (SEO).

Having your website appear on the first page of search results will invariably result in increased traffic to your site and help increase interest in the products or ideas you are promoting.

So how can you design and optimise your website to improve your search rankings?

Our first step is explaining the type of analysis and assessment used by the search engines to determine which sites rank highest for a given set of search words.

Then, we discuss adjustments to your website that will help you move higher in search listings.

We explain the importance of each of the following, and the type of impact they have:

• keywords

  What is SEO

  Search engine optimisation (SEO) means improving the visibility of a website or a web page in search engines. The earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

  A variety of methods can increase the prominence of a webpage, and these are discussed fully in our web development lessons, along with their relative effectiveness.

  A key part of the strategy is to consider what actual search terms or keywords people type into search engines. Optimising a website may involve editing its content to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of inbound links from other websites is another SEO tactic.

• domain name
• your page titles
• keyword text in your navigation links
• your page’s Meta description
• incoming links from other websites
• links to other websites (outgoing)
• how often you refresh and update it
• quality of content

Numerous other design, editing and publishing subjects can be covered on request. For those who are interested, we can look at  Photoshop,  word processing,  website design and more.

Please ask for more details or let us have your questions. Contact us using our enquiry form.

Lessons are available for anyone living or working in and around the towns of Amersham, Marlow, Princes Risborough and the local area of South Buckinghamshire.

Also

See our other Web Design modules to learn about

Google Sites for free web hosting
Google Analytics and Webmaster Tools to manage and monitor the performance of your website.